Valu Announces Partnership with Vezeeta and Geidea to Offer Affordable Payment Solutions for Vezeeta’s Shamel Subscription and Soon Other Healthcare Services via Geidea’s Payment Gateway
Cairo، May 7، 2025 
Valu، MENA’s leading universal financial technology powerhouse، announced today a collaboration with Vezeeta Lab، the Innovation Hub of MENA’s leading health-tech platform Vezeeta، and Geidea، a renowned payment solutions provider. This partnership will help make healthcare services in Egypt more accessible، affordable، and seamless for millions of patients. 
Valu continues strengthening its presence in the healthcare sector by partnering with Vezeeta، building on previous milestones to integrate fintech solutions into health-tech. This collaboration provides flexible payment plans through Geidea’s cashless payment options to ease financial barriers to essential care. Central to this effort is Vezeeta’s flagship program، Shamel، a subscription-based program offering high-quality healthcare services at significantly reduced prices. Valu will offer flexible payment plans for Shamel، different medical services، and pharmaceutical products، ensuring broader access to affordable healthcare.
Shamel provides discounts of up to 80% on a wide range of healthcare services. These include surgeries، laboratory tests and scans، doctor consultations، dentistry، and in-clinic services through a network of over 8،000 healthcare providers across Egypt. As Vezeeta rolls out online payment options across its network، Valu’s flexible payment plans will also become available for various services، including doctor consultations، lab tests and scans، surgeries، and elective care.
Motaz Lotfy، Senior Director of Business Development and Partnerships at Valu، commented on the partnership، “With 90% of Egypt’s population lacking private health insurance coverage and incurring out-of-pocket healthcare expenses reaching USD 180 million annually، there is an urgent need for access to affordable healthcare solutions in the community. We are excited to leverage our fintech expertise alongside Vezeeta and Geidea to address this area. Together، we are creating new opportunities for Egyptians، enabling them to prioritize their health without facing financial strain. By integrating Valu’s innovative solutions into the health-tech sector، we provide effective payment solutions and empower lives through a meaningful impact.” 
Ola Aly Eldin، Chief Operating Officer at Vezeeta، added، “At Vezeeta، we believe that no one should have to choose between their health and financial burdens. The launch of Shamel and our collaboration with Valu and Geidea demonstrates our strong commitment to providing high-quality healthcare that is accessible and affordable. With the rising costs of healthcare services، many people face limited options for getting the care they need، Shamel steps in to drive affordability and make quality healthcare within reach for all segments of the Egyptian society in a full digital experience through Vezeeta App.
Choucri Asmar، Chief Corporate Development Officer at Vezeeta & Head of Vezeeta Lab، said، “At Vezeeta Lab، we focus on partnerships and M&As that bring innovation supporting Vezeeta customers. In our commitment to merge fintech solutions with healthtech، this tripartite partnership between ValU، Geidea، and Vezeeta Lab will offer payment plans and cashless payment options with flexible financing، empowering millions of Egyptians to access the best healthcare without the financial burden.” 
Ahmed Nader، CEO of Geidea Egypt، commented، “At Geidea Egypt، we provide innovative digital payment solutions that meet the evolving needs of the Egyptian market and promote financial inclusion. Our partnership with Valu and Vezeeta represents a significant step toward improving the digital payment experience، especially in the healthcare sector، by offering users seamless and secure payment options. This collaboration highlights our commitment to delivering advanced technological solutions that facilitate business growth and simplify financial transactions for businesses and consumers.”