Gold Apple, one of the world’s leading omnichannel beauty retailers, announces its official entry into the Saudi Arabian market with the launch of a premier beauty store and e-commerce platform. The company will introduce Saudi consumers to a diverse selection of beauty products from Russia, Korea, Europe, and the U.S., offering everything from mass-market to luxury brands alongside premium customer service.

Founded in Russia, Gold Apple marks a historic milestone as the first Russian retailer to establish operations in Saudi Arabia. Ranked among the world’s top 5 omnichannel beauty retailers, the company reported $1.7 billion in revenue in Russia alone for 2024, with global revenue surging 70% year-over-year due to strategic international expansion. Gold Apple now operates in six countries, including Qatar and the UAE, serving over 60 million customers worldwide. Its Middle East headquarters is based in Dubai. Gold Apple operates as a true omnichannel retailer across all markets, seamlessly blending digital and physical experiences. The company has established approximately 50 beauty destinations worldwide, complemented by e-commerce platforms offering rapid delivery services.

Gold Apple’s Saudi debut embraces the retailtainment concept (retail + entertainment), transforming beauty shopping into an immersive experience. The first store, located in Jeddah’s Red Sea Mall, spans 2,000 sqm and will host beauty consultations, workshops, and exclusive events. Customers can also shop online via Gold Apple’s website or app. By 2025, Gold Apple will offer approximately 700 brands across all price segments, many debuting exclusively in Saudi Arabia. This includes Korean favorites like he History of Whoo, Darling, O HUI, Huksamsoo, True Island, DUFT & DOFT, along with European luxury names such as Germany's La Biosthetique, France's St. Barth and La Sultane de Saba, and Sweden's OKOLO. Customers will also discover global bestsellers and new arrivals from prestige houses including Chanel, Hermes, Gucci, Prada, YSL, Lancome, Tom Ford, MAC, and many others. Our online selection offers 10% more variety than traditional beauty superstores.

From day one, Gold Apple offers customers in Saudi Arabia fast delivery to major cities, including Riyadh and its surrounding areas, the Eastern Province such as Dammam and Al Khobar, and the western region like Jeddah, Mecca, and Medina, with plans to expand coverage across the entire Kingdom in the near future. Soon, shoppers in Jeddah will be able to enjoy 4-hour express delivery for unmatched convenience. Payment options include credit cards, Apple Pay, loyalty points, and cash on delivery (installment plans coming soon).

As it enters the Saudi Arabian market, Gold Apple is creating new job opportunities. The company has already created 100+ jobs, 50% held by women, with more opportunities to follow. The number of job openings is expected to grow in the future.